{"id":2717,"date":"2026-08-10T18:58:28","date_gmt":"2026-08-10T18:58:28","guid":{"rendered":"https:\/\/weiyaotrading.com\/?p=2717"},"modified":"2026-08-10T19:03:19","modified_gmt":"2026-08-10T19:03:19","slug":"hims-hers-subscription-privacy-cross-border-brands","status":"publish","type":"post","link":"https:\/\/weiyaotrading.com\/zh\/hims-hers-subscription-privacy-cross-border-brands\/","title":{"rendered":"\u4e00\u6b21\u7d50\u5e33\uff0c\u5169\u7a2e\u4fe1\u4efb\u5371\u6a5f\uff1aHims &amp; Hers \u8a34\u8a1f\u7d66\u8de8\u5883\u54c1\u724c\u7684\u63d0\u9192"},"content":{"rendered":"<p>\u7d50\u5e33\u5931\u6557\uff0c\u4e0d\u4e00\u5b9a\u5f9e\u5237\u5361\u88ab\u62d2\u958b\u59cb\u30027 \u6708 29 \u65e5\uff0c\u7f8e\u570b\u806f\u90a6\u8cbf\u6613\u59d4\u54e1\u6703\uff08FTC\uff09\u806f\u540c\u7336\u4ed6\u5dde\u53ca\u52a0\u5dde\u6d1b\u6749\u78ef\u90e1\u5c0d\u9060\u8ddd\u91ab\u7642\u5e73\u53f0 Hims &amp; Hers \u63d0\u544a\u3002\u8a34\u72c0\u6307\u63a7\u6d88\u8cbb\u8005\u53ef\u80fd\u5728\u672a\u5145\u5206\u7406\u89e3\u7684\u60c5\u6cc1\u4e0b\u88ab\u6536\u8cbb\u4e26\u52a0\u5165\u5b9a\u671f\u8a02\u95b1\uff0c\u53d6\u6d88\u6d41\u7a0b\u5b58\u5728\u963b\u529b\uff0c\u4e14\u654f\u611f\u5065\u5eb7\u8cc7\u8a0a\u5728\u6709\u96b1\u79c1\u627f\u8afe\u7684\u60c5\u6cc1\u4e0b\u4ecd\u50b3\u7d66\u5ee3\u544a\u5e73\u53f0\u3002Hims &amp; Hers 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unbranded parcel\" width=\"1536\" height=\"1024\"><figcaption>\u9867\u5ba2\u61c9\u6e05\u695a\u8fa8\u8b58\u5b9a\u671f\u627f\u8afe\u5f9e\u54ea\u4e00\u523b\u958b\u59cb\u3002<\/figcaption><\/figure>\n<p>\u8de8\u5883\u8ce3\u5bb6\u9084\u591a\u4e86\u8a9e\u8a00\u3001\u5e63\u5225\u3001\u5728\u5730\u652f\u4ed8\u8207\u964c\u751f\u914d\u9001\u689d\u4ef6\u3002\u7e3d\u50f9\u3001\u7e8c\u8a02\u983b\u7387\u8207\u660e\u78ba\u78ba\u8a8d\uff0c\u5fc5\u9808\u5728\u6bcf\u500b\u7ffb\u8b6f\u7248\u672c\u8207\u624b\u6a5f\u756b\u9762\u4e2d\u540c\u6a23\u9192\u76ee\u3002\u82e5\u627f\u8afe\u5728\u5c0f\u87a2\u5e55\u6216\u7ffb\u8b6f\u9801\u9762\u8b8a\u5f97\u6a21\u7cca\uff0c\u589e\u52a0\u7684\u4e0d\u53ea\u662f\u5ba2\u670d\u91cf\uff0c\u800c\u662f\u9867\u5ba2\u5c0d\u81ea\u5df1\u300c\u540c\u610f\u4e86\u4ec0\u9ebc\u300d\u7684\u7406\u89e3\u843d\u5dee\u3002<\/p>\n<h2>\u53d6\u6d88\u6d41\u7a0b\u4e5f\u662f\u7522\u54c1\u9ad4\u9a57<\/h2>\n<p>\u8a34\u72c0\u53e6\u6307\u53d6\u6d88\u5165\u53e3\u96e3\u4ee5\u627e\u5230\uff0c\u90e8\u5206\u4f7f\u7528\u8005\u751a\u81f3\u8981\u5148\u8d70\u9032\u300c\u65b0\u589e\uff0f\u79fb\u9664\u54c1\u9805\u300d\u8def\u5f91\uff0c\u624d\u770b\u5f97\u5230\u53d6\u6d88\u9078\u9805\u3002\u9019\u500b\u7d30\u7bc0\u5f88\u95dc\u9375\uff1a\u96e2\u958b\u7684\u8def\u5f91\uff0c\u6700\u80fd\u9a57\u8b49\u54c1\u724c\u6240\u8aaa\u7684\u300c\u9867\u5ba2\u81ea\u4e3b\u300d\u5230\u5e95\u662f\u71df\u904b\u539f\u5247\uff0c\u9084\u662f\u6587\u6848\u3002<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/weiyaotrading.com\/wp-content\/uploads\/2026\/08\/image-02-7.png\" alt=\"A customer calmly closes an unbranded parcel at home\" width=\"1536\" height=\"1024\"><figcaption>\u5c0a\u91cd\u9867\u5ba2\u7684\u9000\u51fa\u8def\u5f91\u662f\u7522\u54c1\u7684\u4e00\u90e8\u5206\uff0c\u4e0d\u662f\u88ab\u85cf\u8d77\u4f86\u7684\u5ba2\u670d\u4f8b\u5916\u3002<\/figcaption><\/figure>\n<p>\u8de8\u5883\u5718\u968a\u61c9\u628a\u52a0\u5165\u8207\u53d6\u6d88\u7576\u6210\u4e00\u7d44\u65c5\u7a0b\uff0c\u6bd4\u8f03\u8a9e\u8a00\u3001\u88dd\u7f6e\u652f\u63f4\u8207\u64cd\u4f5c\u6210\u672c\uff1b\u4e5f\u8981\u78ba\u8a8d\u53d6\u6d88\u5f8c\u7684\u901a\u77e5\u3001\u6700\u5f8c\u51fa\u8ca8\u3001\u9000\u6b3e\u3001\u4ed8\u6b3e\u8cc7\u6599\u8207\u5ba2\u670d\u8cac\u4efb\u3002\u6e05\u695a\u9000\u51fa\u4e0d\u6703\u7834\u58de\u7559\u5b58\uff0c\u53cd\u800c\u80fd\u5206\u8fa8\u771f\u6b63\u91cd\u8996\u670d\u52d9\u7684\u9867\u5ba2\uff0c\u548c\u56e0\u70ba\u4e0d\u77e5\u9053\u5982\u4f55\u96e2\u958b\u800c\u7559\u4e0b\u7684\u4eba\u3002<\/p>\n<h2>\u5ee3\u544a\u50cf\u7d20\u5e36\u51fa\u7684\u610f\u7fa9\uff0c\u53ef\u80fd\u6bd4\u5718\u968a\u60f3\u50cf\u66f4\u591a<\/h2>\n<p>FTC \u4e5f\u6307\u63a7\u5065\u5eb7\u8cc7\u8a0a\u900f\u904e\u9867\u5ba2\u540d\u55ae\u8207\u8ffd\u8e64\u6280\u8853\u5206\u4eab\u7d66 Meta\u3001Snap \u7b49\u7b2c\u4e09\u65b9\u3002\u5c0d\u4e00\u822c\u5546\u5bb6\u800c\u8a00\uff0c\u91cd\u9ede\u4e0d\u662f\u770b\u5230\u300c\u700f\u89bd\u300d\u300c\u540d\u55ae\u300d\u6216\u300c\u8cfc\u8cb7\u300d\u7b49\u4e8b\u4ef6\u540d\u7a31\u5c31\u8a8d\u70ba\u5b89\u5168\uff1b\u4e8b\u4ef6\u771f\u6b63\u900f\u9732\u4ec0\u9ebc\uff0c\u8981\u770b\u6240\u5728\u9801\u9762\u3001\u5546\u54c1\u3001\u7db2\u5740\u53c3\u6578\u8207\u4e00\u540c\u9001\u51fa\u7684\u6b04\u4f4d\u3002<\/p>\n<p>\u7f8e\u5bb9\u3001\u4fdd\u5065\u6216\u7279\u6b8a\u7528\u9014\u5546\u54c1\uff0c\u5373\u4f7f\u6c92\u6709\u76f4\u63a5\u8a62\u554f\u75c5\u6cc1\uff0c\u4e5f\u53ef\u80fd\u5f62\u6210\u654f\u611f\u63a8\u8ad6\u3002\u56e0\u6b64\u884c\u92b7\u3001\u4ee3\u7406\u5546\u3001\u5206\u6790\u8207\u5de5\u7a0b\u5718\u968a\u61c9\u5171\u540c\u67e5\u770b\u4e8b\u4ef6\u5167\u5bb9\uff0c\u800c\u4e0d\u662f\u5404\u81ea\u53ea\u770b\u5831\u8868\u3002\u8cc7\u6599\u6700\u5c0f\u5316\u53ef\u4ee5\u5f9e\u4e00\u53e5\u8a71\u958b\u59cb\uff1a\u9019\u500b\u6b04\u4f4d\u96e2\u958b\u5b98\u7db2\uff0c\u7a76\u7adf\u652f\u63f4\u54ea\u4e00\u500b\u5fc5\u8981\u7684\u5546\u52d9\u6c7a\u7b56\uff1f<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/weiyaotrading.com\/wp-content\/uploads\/2026\/08\/image-03-8.png\" alt=\"Abstract colored reflections connect an unreadable phone to distant city advertising lights\" width=\"1536\" height=\"1024\"><figcaption>\u8ffd\u8e64\u4e8b\u4ef6\u900f\u904e\u60c5\u5883\u900f\u9732\u7684\u8cc7\u8a0a\uff0c\u53ef\u80fd\u6bd4\u6280\u8853\u540d\u7a31\u66f4\u591a\u3002<\/figcaption><\/figure>\n<h2>\u4fe1\u4efb\u5fc5\u9808\u901a\u904e\u6bcf\u4e00\u6b21\u4ea4\u63a5<\/h2>\n<p>\u9019\u5247\u65b0\u805e\u71b1\u9580\uff0c\u662f\u56e0\u70ba\u8a31\u591a\u4eba\u719f\u6089\u9019\u7a2e\u611f\u53d7\uff1a\u524d\u7aef\u52a0\u5165\u5f88\u9806\uff0c\u4e4b\u5f8c\u537b\u4e0d\u78ba\u5b9a\u81ea\u5df1\u627f\u8afe\u4e86\u4ec0\u9ebc\u3001\u662f\u5426\u80fd\u63a7\u5236\u3001\u8cc7\u6599\u6d41\u5411\u54ea\u88e1\u3002\u54c1\u724c\u73fe\u5728\u5c31\u80fd\u627e\u771f\u4eba\u8d70\u5b8c\u6574\u6d41\u7a0b\uff0c\u8a62\u554f\u4ed6\u4ee5\u70ba\u8cb7\u4e86\u4ec0\u9ebc\u3001\u4f55\u6642\u518d\u6263\u6b3e\u3001\u5982\u4f55\u96e2\u958b\uff0c\u4ee5\u53ca\u54ea\u4e9b\u8cc7\u8a0a\u6703\u9032\u5230\u5ee3\u544a\u5e73\u53f0\u3002<\/p>\n<p>\u771f\u6b63\u6709\u7528\u7684\u6210\u679c\u4e0d\u662f\u518d\u591a\u4e00\u9801\u653f\u7b56\uff0c\u800c\u662f\u8b93\u5b98\u7db2\u6587\u6848\u3001\u7d50\u5e33\u3001\u8a02\u95b1\u7d00\u9304\u3001\u5ba2\u670d\u3001\u5206\u6790\u8207\u5c65\u7d04\u4e00\u81f4\u3002\u5a01\u8000\u53ef\u5354\u52a9\u8de8\u5883\u5718\u968a\u5728\u6d3b\u52d5\u6216\u65b0\u5e02\u5834\u4e0a\u7dda\u524d\u68b3\u7406\u9019\u4e9b\u4ea4\u63a5\uff0c\u907f\u514d\u6210\u9577\u901f\u5ea6\u8d85\u904e\u5c0d\u9867\u5ba2\u7684\u627f\u8afe\u3002<\/p>\n<p><em>\u4f86\u6e90\u8aaa\u660e\uff1a\u672c\u6587\u6240\u8ff0\u6307\u63a7\u4f86\u81ea FTC \u65bc 2026 \u5e74 7 \u6708 29 \u65e5\u767c\u5e03\u7684\u8a34\u72c0\u516c\u544a\uff1bHims &amp; Hers \u5426\u8a8d\u6307\u63a7\u3002\u6848\u4ef6\u5c1a\u672a\u5224\u6c7a\uff0c\u672c\u6587\u70ba\u71df\u904b\u89c0\u5bdf\uff0c\u4e0d\u69cb\u6210\u6cd5\u5f8b\u610f\u898b\u3002<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A checkout can fail long before a payment is declined. On July 29, the U.S. Federal Trade Commission, joined by Utah and California through Los Angeles County Counsel, sued telehealth&#8230; <a class=\"read-more\" href=\"https:\/\/weiyaotrading.com\/zh\/hims-hers-subscription-privacy-cross-border-brands\/\">\u95b1\u8b80\u66f4\u591a \u201d<\/a><\/p>","protected":false},"author":1,"featured_media":2713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internation-trade"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Hims &amp; Hers case connects recurring billing, cancellation and ad pixels. 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